INFLUENCE STRATEGIES & STAKEHOLDER MANAGEMENT Présentiel

1. 1 DAY
2. UNDERSTANDING THE DOMAIN OF INFLUENCE
   • Understanding and knowing:
     • the stakes
     • the environments (political, institutional, economic, media, etc.)
     • the levels (strategic, tactical, and technical) of influence
   • The vectors: lobbying, media, interviews, social networks
   • Understanding the environment:
     • Stakeholder mapping
     • The impact of intercultural factors and cultural biases
     • The sociology of organizations

2. 2 DAY
3. DESIGNING AND PLANNING YOUR INFLUENCE STRATEGY
   • Understand the environment, clarify the objectives
   • Choose the channels
   • Measure the effects, adapt the strategy to the situation on the ground
   • Distribute roles, manage the actions

UNDERSTANDING AND INTEGRATING ONE'S STYLE OF INFLUENCE

• The objectives
• Understanding the field of influence
• Knowing and understanding the issues, environments, levels, and vectors of influence
• Understanding the environment
• Designing and implementing an influence strategy
• Clarify your style, identify your strengths, prepare your presentation: words, intention, emotion, storytelling
• Deliver a powerful presentation

PUT INTO PRACTICE

• Preparing a speech
• Adjusting one's persuasive style to the audience
• Group debriefing

ETHICS OF INFLUENCE AND OVERALL COHERENCE

• Having an approach aligned with company values, professional ethics, and personal ethics
• Clarifying one's ethical stance to be more impactful
• Thinking long-term and holistically
• Conclusions and debriefing of the day